The love for fashion is so complete in its purity that it eliminates negative dichotomies and replaces them with an overwhelming desire to create and inspire. The Mercedes Benz African Fashion Festival connects the fashion DOTS thus photographers , stylist , models, make-up artist , accessory designers amongst others a global opportunity to showcase their talent not on the show in Ghana only but also other shows affiliated to Global Ovations worldwide.
Our love for fashion do not only end on the runway. The made in Ghana initiative by Global Ovations is the main reason behind this event. The Fashion Hub Ghana initiative is to set up an ultra-modern fashion factory to produce at least 2,000 tongs of clothes per week in Ghana.
The Mercedes Benz African Fashion Festival is an international fashion event, which aims to tailor to the African aesthetic. Our objective as an organization is to create industry professionals by advocating for African fashion enthusiasts. We aim to promote knowledge not only of the artistic side of the fashion industry but also of the technical and business side of it through the global fashion market.